Top 5 Makeup Brand in India

1. Lakmé

Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was named after the French opera Lakmé, which itself is the French word for the goddess Lakshmi who is renowned for her beauty. It was started in 1952 as a subsidiary of Tata Oil Mills, famously after Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and persuaded JRD Tata to manufacture them in India. Simone Tata joined the company as director and went on to become chairperson. In 1998, Tatas sold their stake in Lakmé to Hindustan Unilever for ₹200 crore (US$48.46 million). Lakmé mainly sells coloured cosmetic products such as lipsticks, eyeliners and skincare cream. In December 2018, it launched its e-commerce platform. As of 2021, Lakmé also runs 485 beauty salons under Lakmé Lever. The company is the title sponsor for Lakmé Fashion Week (LFW), a bi-annual fashion week which takes place in Mumbai.

  • Eyeconic Kajal for smudge-free, long-lasting wear.
  • Dry Matte Fluid Sunscreen (priced around ₹299).
  • Forever Matte Liquid Lip Color.
  • 9to5 Primer + Matte Foundation

2. L’Oréal Paris

L’Oréal S.A. (French: [lɔʁe.al]) is a French multinational personal care corporation registered in Paris and headquartered in Clichy, Hauts-de-Seine. As of 2024, it is the world’s largest cosmetics company. As of the early 2020s, L’Oréal owned 36 brands and 497 patents.

Consumer products division

3. SUGAR Cosmetics

Singh was born in 1983 in Anand, Gujarat. Her mother holds a PhD and her father Tej P. Singh is a biophysicist at the All India Institutes of Medical Sciences. Singh completed her education at Delhi Public School, R. K. Puram in 2001. She then enrolled in IIT Madras that year. Singh completed her electrical engineering studies at IIT-M and earned her bachelor’s degree in 2005.  

Singh has received the following awards and recognitions, either personally or in recognition of Sugar Cosmetics’ entrepreneurial achievements:

4. MyGlamm

Offering vegan and cruelty-free makeup at accessible price points, this brand has surged in popularity. Their versatile multi-tasking products and high-coverage foundations easily transition from office wear to evening glam.
MyGlamm is a popular direct-to-consumer Indian beauty brand offering cruelty-free, vegan, and toxin-free makeup, skincare, and fragrances. While the main website is undergoing a corporate insolvency process, you can still shop their products online at Myntra and Nykaa, or get them delivered in minutes in your area via Zepto.
Product Categories & Ranges
  • Lips & Face: Known for matte lipsticks, serums, and high-coverage foundations.
  • Eyes & Nails: Features extensive color palettes, eyeliners, and POPxo mini nail kits.
Popular Lines
  • Manish Malhotra Beauty: A luxury collaboration featuring high-gloss lipsticks and blushes.
  • LIT Collection: An affordable range focusing on vibrant nail enamels and matte lip colors. 

5. Mamaearth

  • Mamaearth offers the best-in-class skincare products to help you discover the essence of beauty with the Goodness of Nature. We are also Asia’s first brand to be accoladed with Made Safe Certification for our beauty products.Mamaearth Sale B1G1 is live on top-selling skin & haircare. Natural, toxin-free &Made Safe certified. Loved by millions for real results. Order now! We work with skincare experts to make the best natural skin care products for men and women to offer you the best skincare experience. Mamaearth is the one of the most trustworthy brands in India.

    We are a brand by the parents and for the parents because we offer safe and gentle baby skin care products through world-class research to solve every little problem of parents. To make skincare,
    haircare, body-care and baby-care products that are especially mum-friendly, we curate our toxin-free, harmful chemical-free, paraben-free products with utmost care and precision.

  • Though best known for natural skincare, this homegrown, toxin-free brand has rapidly expanded into cosmetics. It is highly sought after by consumers prioritizing organic ingredients, paraben-free formulations, and eco-friendly practices.

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